Lynk&Co
A new brand that started from a blank sheet of paper
Role
Transportation Designer
Industry
Transportation / Design
Brand Development
Completed
Overview
Overview
Lynk & Co presented a rare opportunity to be part of the unique journey of developing a new car brand from the ground up. Starting with a blank slate, free from any historical influences, existing values, or design DNA, the possibilities for the brand were endless. My role in this process was to explore potential directions for the exteriors and exterior components, helping to shape the visual identity of the brand.
Lynk & Co presented a rare opportunity to be part of the unique journey of developing a new car brand from the ground up. Starting with a blank slate, free from any historical influences, existing values, or design DNA, the possibilities for the brand were endless. My role in this process was to explore potential directions for the exteriors and exterior components, helping to shape the visual identity of the brand.
Mega City Contrast - The Philosophy
Mega City Contrast - The Philosophy
Brand Identity
Brand Identity
Establishing a unique visual design identity for Lynk & Co was crucial. Understanding the design DNA of other Geely Holdings brands, such as Volvo, helped create clear distinctions within the product portfolio, ensuring Lynk & Co stood apart with its own distinct identity.
Establishing a unique visual design identity for Lynk & Co was crucial. Understanding the design DNA of other Geely Holdings brands, such as Volvo, helped create clear distinctions within the product portfolio, ensuring Lynk & Co stood apart with its own distinct identity.
Exploration of what direction this brand should take. Is it rugged? Sporty? Technical? This was an early challenge in developing the brand with no history.
Exploration of what direction this brand should take. Is it rugged? Sporty? Technical? This was an early challenge in developing the brand with no history.
Lynk&Co 01 Media Press Sketches
Lynk&Co 01 Media Press Sketches
The 01 is the first product introduced in the Lynk & Co portfolio, representing the collective efforts of a dedicated team building a new brand from the ground up. Every element, from design DNA to brand philosophy, was crafted from a blank slate. The following images highlight some of the press sketch material I contributed to for the product launch.
The 01 is the first product introduced in the Lynk & Co portfolio, representing the collective efforts of a dedicated team building a new brand from the ground up. Every element, from design DNA to brand philosophy, was crafted from a blank slate. The following images highlight some of the press sketch material I contributed to for the product launch.
The Future Exploration
The Future Exploration
These samples represent future brand exploration on an SUV platform, aimed at discovering new opportunities to push the design forward. Key questions included: What design elements should we emphasize? How can we make the vehicle more technical and modern? This exploration allowed us to envision bold, forward-thinking directions for the brand.
These samples represent future brand exploration on an SUV platform, aimed at discovering new opportunities to push the design forward. Key questions included: What design elements should we emphasize? How can we make the vehicle more technical and modern? This exploration allowed us to envision bold, forward-thinking directions for the brand.
Other projects
Other projects
Alaska
A production program introduced as one of the vision products for the Fisker brand. This EV truck is the third vehicle in the product portfolio, positioned to compete in the lucrative pickup market.
05 SUV
A production program for an SUV coupe designed for the Chinese market, successfully launched and debuted in 2019.
Skunk Works
Thoughts / Ideas / Experimentations / Studies / Extras / Just for fun
Design Portfolio
Design Portfolio
Design Portfolio