Ace
A digital platform concept designed to strengthen the connection between users and the sport of tennis by integrating advanced e-commerce solutions
A digital platform concept designed to strengthen the connection between users and the sport of tennis by integrating advanced e-commerce solutions
Role
UX/UI Designer
Industry
Tennis / Sports / Fitness
Duration
3 months
Responsible Tasks
Responsible Tasks
High / Low Fidelity Wireframing
User Research
Prototyping
Conducting Usability Studies
Branding (Graphics and Design)
Iterating on Design
High / Low Fidelity Wireframing
User Research
Prototyping
Conducting Usability Studies
Branding (Graphics and Design)
Iterating on Design
In a nutshell
In a nutshell
ACE is an e-commerce app that leverages A.I. to enhance the user experience, empowering players to make informed decisions throughout their tennis journey. Designed to be an insightful digital partner, ACE puts expert guidance right in your pocket
"Keep tennis fun and accessible for all player levels"
ACE is an e-commerce app that leverages A.I. to enhance the user experience, empowering players to make informed decisions throughout their tennis journey. Designed to be an insightful digital partner, ACE puts expert guidance right in your pocket
"Keep tennis fun and accessible for all player levels"
The Problem
The Problem
Tennis is a gear-intensive sport, often overwhelming participants with the complex technical details required to choose the right equipment. This frustration can lead to wasted time, unnecessary costs, and even a loss of interest in the game. I wanted to create a concept that serves as a partner to the user, minimizing pain points and enhancing the overall enjoyment of tennis.
Tennis is a gear-intensive sport, often overwhelming participants with the complex technical details required to choose the right equipment. This frustration can lead to wasted time, unnecessary costs, and even a loss of interest in the game. I wanted to create a concept that serves as a partner to the user, minimizing pain points and enhancing the overall enjoyment of tennis.
The Design
The Design
A.I function
A.I function
Competitor Audit
Competitor Audit
I set out to identify both direct and indirect competitors in the current market to understand market gaps, as well as the strengths and weaknesses of existing solutions.
I set out to identify both direct and indirect competitors in the current market to understand market gaps, as well as the strengths and weaknesses of existing solutions.
85%
felt the interfaces were stale and messy. There was no clear focus and lacked identity
85%
felt the interfaces were stale and messy. There was no clear focus and lacked identity
85%
felt the interfaces were stale and messy. There was no clear focus and lacked identity
100%
of competitors didn't utilize the potential of A.I to create a better user experience
100%
of competitors didn't utilize the potential of A.I to create a better user experience
100%
of competitors didn't utilize the potential of A.I to create a better user experience
95%
of competitors had no channel to provide users with personalized smart feedback on needs
95%
of competitors had no channel to provide users with personalized smart feedback on needs
95%
of competitors had no channel to provide users with personalized smart feedback on needs
Using A.I Function to discover and check out a product
Using A.I Function to discover and check out a product
Test - Understand - Execute
Test - Understand - Execute
Usability tests were conducted throughout the process on low-fidelity prototypes, which advanced the design by revealing usage patterns, human interactions, preferences, and dislikes. Additionally, user surveys were implemented to gain further insights into improvement opportunities.
Usability tests were conducted throughout the process on low-fidelity prototypes, which advanced the design by revealing usage patterns, human interactions, preferences, and dislikes. Additionally, user surveys were implemented to gain further insights into improvement opportunities.
In a nutshell
In a nutshell
A.I functions to be highly visible and apparent
Clean and simple interfaces were appreciated
A.I interactivity was simple and should be maintained
It was highly appreciated to have the app become more like a digital partner that's always accessible
Personalized profiles for A.I was a big asset
A.I functions to be highly visible and apparent
Clean and simple interfaces were appreciated
A.I interactivity was simple and should be maintained
It was highly appreciated to have the app become more like a digital partner that's always accessible
Personalized profiles for A.I was a big asset
Refining User Flow Along The Way
Refining User Flow Along The Way
With valuable user insights, various user flows were refined and optimized. For example, the flow of how users interact with the internal A.I. function to find a product and proceed to checkout was enhanced for a smoother experience.
With valuable user insights, various user flows were refined and optimized. For example, the flow of how users interact with the internal A.I. function to find a product and proceed to checkout was enhanced for a smoother experience.
A.I Experience
A.I implemented to assist users at various touch points in the app (Data driven smart suggestions, facilitating shopping, etc)
Press Play
A.I Experience
A.I implemented to assist users at various touch points in the app (Data driven smart suggestions, facilitating shopping, etc)
Press Play
User Profile
User profile creation Involves personal basic personal information and tennis bio development to aid effective A.I responses
Press Play
User Profile
User profile creation Involves personal basic personal information and tennis bio development to aid effective A.I responses
Press Play
Style Guide
Style Guide
Keeping it clean and simple, the design used tennis-related colors to add a fun pop where needed. The goal was to maintain an airy, welcoming, and light aesthetic.
Keeping it clean and simple, the design used tennis-related colors to add a fun pop where needed. The goal was to maintain an airy, welcoming, and light aesthetic.
Result / Impact
Result / Impact
This app takes a unique approach to engaging with the tennis community by being smarter and more integrated. It serves as an extension of the game, minimizing unnecessary barriers and allowing players to focus more on their performance.
This app takes a unique approach to engaging with the tennis community by being smarter and more integrated. It serves as an extension of the game, minimizing unnecessary barriers and allowing players to focus more on their performance.
90%
of participants agreed that this app could long term help save time and money
90%
of participants agreed that this app could long term help save time and money
90%
of participants agreed that this app could long term help save time and money
95%
of participants agreed this app could help them enjoy tennis more
95%
of participants agreed this app could help them enjoy tennis more
95%
of participants agreed this app could help them enjoy tennis more
98%
of participants indicated they enjoyed the idea of A.I in helping them in their tennis
98%
of participants indicated they enjoyed the idea of A.I in helping them in their tennis
98%
of participants indicated they enjoyed the idea of A.I in helping them in their tennis
Thank You!
A.I
A.I
User Profile
User Profile
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Design Portfolio
Design Portfolio
Design Portfolio