ADVEN

An advanced design concept of a sleek and functional pickup utilizing an electric powertrain

Role

Lead Designer (EXT. / ID)

Industry

Transportation / Design

Duration

6 months

Overview

Overview

Imagine merging the practicality of a pickup truck with the emotional appeal of a Lancia Stratos. This was the inspiration behind our advanced design study. The goal was to create a vehicle that resonates with young, adventurous individuals who need a versatile companion for both their daily lives and their explorations.

My objective was to design a product that captivates users emotionally while seamlessly integrating form and function. This design addresses a variety of challenges, user scenarios, and industrial design elements, resulting in a seamless blend of style and utility.

Imagine merging the practicality of a pickup truck with the emotional appeal of a Lancia Stratos. This was the inspiration behind our advanced design study. The goal was to create a vehicle that resonates with young, adventurous individuals who need a versatile companion for both their daily lives and their explorations.

My objective was to design a product that captivates users emotionally while seamlessly integrating form and function. This design addresses a variety of challenges, user scenarios, and industrial design elements, resulting in a seamless blend of style and utility.

Design Development Sketches

Design Development Sketches

Digital Modelling

Digital Modelling

Final Design

Final Design

Form and Function

Form and Function

Form and Function

The primary goal of this concept was to introduce functionalities that are seamlessly integrated into the vehicle's design. From the outset, we placed users at the center of development, ensuring that every aspect enhances interactivity and provides a positive user experience.

To guide the concept's evolution, we employed a range of methods, including benchmarking against current market competitors, conducting user testing through virtual reality, and gathering insights from user interviews.

The primary goal of this concept was to introduce functionalities that are seamlessly integrated into the vehicle's design. From the outset, we placed users at the center of development, ensuring that every aspect enhances interactivity and provides a positive user experience.

To guide the concept's evolution, we employed a range of methods, including benchmarking against current market competitors, conducting user testing through virtual reality, and gathering insights from user interviews.

Digital Experiences / App

Click below to take a peek at the digital product designed for Adven, a digital app to support and enhance a users ownership experience

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Other projects

Other projects

05 SUV

A production program for an SUV coupe designed for the Chinese market, successfully launched and debuted in 2019.

Skunk Works

Thoughts / Ideas / Experimentations / Studies / Extras / Just for fun

ADVEN

An advanced design concept of a sleek and functional pickup utilizing an electric powertrain

Industrial / Transportation

Design Portfolio

Industrial / Transportation

Design Portfolio

Industrial / Transportation

Design Portfolio